Hey there,
just recovering from the flu, so my brain
officially has the shape of fluff, forgive any
lack of punctuation please:
Anyway, had a look at this thread here:
http://www.warriorforum.com/warrior-special-offers-forum/550083-were-open-learn-how-amazon-affiliates-raking-insane-piles-cash.html
which is all about creating Amazon review
sites.
Well, I’d like you to think about this
sentence for a sec:
“Give enough people what they want,
and you’ll get everything you want”
It’s a classic “personal development”
motto, rehashed, regurgitated and re-Tweeted
without anyone really thinking about it, but
whenever I see those “insane” (deal of the
decade it is this time) offers where you set
up an empire of “things” where effectively
you pray that someone clicks on your link
so you get paid a commission (oh, flu affects
ability to use punctuation;-), then I keep
thinking of that sentence:
at the most fundamental level, when people
buy the thing (you might be reviewing on
your review site), they want one thing more
than anything else: a problem solved.
Yes, that beautiful KitchenAid food processor
sure does look nice, but ultimately it’s there
to solve a problem.
So, when people go out and look for the
problem solving solution, they go through
a process where they make a buying
decision.
And yes, you can add value at each stage
of this process, and you will make some
money … and of course, if you do this for
enough people, you’ll get everything you
ever wanted.
But, the key thing most people overlook is
this: you (typically) get paid in proportion
to the problem you solve.
And the problem you’re solving by adding
your opinion (which counts about as much
as that of our pet-fish in most cases) is
pretty dang small.
Meaning: you have to get an awful large
number of people to get to your site to
get what you really want.
I’m not suggesting you start manufacturing
kitchen-mixers, but start looking for opportunities
where you can not only reach a lot of people,
but also the size of the problem you’re solving
is big enough (well, certainly bigger than
“hey, what do YOU think of this product?”)
so you can realistically achieve your goals.
Listen, although it’s of course not a “fact”,
but it’s close enough to being a fact:
for most people creating and maintaining
‘empires’ of review/affiliate sites is not
realistic.
Why?
Because overwhelm sets in.
And, should you, for some odd reason,
manage to set up a nice stable of these sites,
then in most cases (I’m only guessing of course)
you’ve set these up to convert free SEO traffic
into paying customers, right?
Well, welcome to the times of the penguin,
the Panda’s new clothes or whatever it’s called….
boom, slap and all your effort was for nothing.
Why?
Because you didn’t control the most important
part of the equation: the traffic!
So, here’s a suggestion:
what if you really gave people what they wanted,
and you gave it to them for free?
Something that has a little more value than
“I think this is good… go click my link”.
Do you think traffic would take care of itself?
People would recommend it to their friends
without you having to resort to silly ‘tricks’ on FB?
Ever heard of Fabienne Fredrickson?
She did exactly that and went from 0 to 7 figures
in 9 months flat. (and she’s just one example of
many).
With the Internet Marketing skills you no doubt
have, you could pretty much pick any niche,
and start doing consulting, and solve very
big problems very easily. And get paid very
handsomely in return!
Yes, you could even do “offline” (IMO everybody
should, because it let’s you get in contact
with real people who want to leverage the
Internet. And real human interaction helps
you figure out what problems are really
worth solving. Hiding behind a keyword
research tool and Google Insights only
does it to some extent).
Action Plan:
do some “local” so you can find out what
people really want and where the big
problems are.
find out what Fabienne is doing and see which
bits you can model.
mhmm, maybe even have a look at what it
actually means to “get everything YOU want”,
and then check if it’s even realistic to build
an empire of Amazon sites, publish a gazillion
Kindle books, etc..
Veit
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